Monthly Archives: September 2020

From LiveWire To ReWire

From LiveWire To ReWire

This entry was posted in Motorcycle Industry on by

  For years now, we’ve watched as Harley-Davidson has wrestled with the average age of its riders.  The most recent statistics say the same things they’ve said all along:  The average age of Harley’s customers is getting older – over 50 now, to be exact.  And that’s a problem.  A big one, in fact.  Harley […]

Sturgis in the Age Of Corona

Sturgis in the Age Of Corona

This entry was posted in Biker Lifestyle on by

It’s interesting that news coverage – which so many times focuses on blood, gore, and shock tactics – has given so little coverage to the fact that over 460,000 bikers descended on Sturgis for the 80th Annual Rally. In all that, only a handful of COVID-19 cases have been confirmed. The real irony is that […]